Wrong-Way Detection · Florida

Florida is covering every ramp.
The events still have to reach the TMC.

Florida's authorities are racing to wrong-way coverage on every exit ramp in the state. The detector catches the driver. Getting that event into SunGuide — native, supported, with no custom integration — is the wall every deployment hits. We've turned that wall into a product. Token-based, one-time per detection point. Unlimited events.

The Florida picture

This isn't a pilot anymore — it's a statewide build

100%
FDOT's standard now calls for wrong-way countermeasures at every exit ramp statewide
FDM 230.4
66 + 41
Central Florida sites live, with 38 under construction and 3 in design — full ramp coverage targeted for early 2026
CFX
106
Wrong-way detection devices already installed across Florida's Turnpike system
FTE
95%+
Of potential wrong-way incidents prevented where detection-and-alert systems are deployed
FDOT

Three authorities — the Turnpike, the Central Florida Expressway, and the FDOT districts — are all expanding at once, and the next generation of detection is moving from radar to LiDAR. Every one of those new detection points has to report into a Regional Transportation Management Center. That's where we come in.

Where the wall is

The detector fires in milliseconds. The TMC handoff is the hard part.

Detect
Sensor at the ramp
LiDAR or radar catches the wrong-way vehicle, through fog, rain, dark.
Act locally
Edge device
Flashing signs, beacons, captured image — instantly, on the edge.
The wall
Into the RTMC
Operator alarm, DMS, Florida Highway Patrol — needs a SunGuide-supported message, with minimal false alerts.

SunGuide is Florida's statewide traffic management software, running across the FDOT districts and toll authorities. It accepts a new device only through a formal integration process — the device speaks a supported protocol, or someone writes custom code to make it fit. A wrong-way event that can't speak SunGuide doesn't reach the operators.

200–400 hours
Custom integration hours per TMC, billed by the general engineering consultant under their standing labor contract — redone every district, every new detection product. Invisible as a line item, but it's real money, and it slows every wrong-way rollout.
What we built

The wrong-way event translator — into SunGuide, native

It takes the wrong-way event off the edge device and delivers it into SunGuide as a supported message — operator alarm, DMS trigger, FHP notification. The detector keeps doing what it does; we make the center hear it.

SunGuide translator built and ready — wrong-way and incident events arrive as native, supported messages. No custom integration.
Runs on the edge device at the ramp — containerized, no new hardware, no change to the detector.
One-time per detection point — deploy it once, it runs. No per-event charge, no monthly fee.
Tuned for low false-alert rates — the thing FDOT cares about most when an event lands at the RTMC operator's console.
How a deal works

From ramp list to live in the TMC

Here's exactly how a wrong-way corridor goes from procurement to live events in SunGuide. No mystery, no open-ended engineering — a known path with known timing.

The deal cycle · integrator's view
1

The ramps

Youtrigger

A district, the Turnpike, or an expressway authority has ramps to cover and a procurement or task order that requires detection reporting to the RTMC. You're bidding it, or you already hold the contract.

2

We size it, you bid it

Together2–3 days

Before you submit, we give you the fixed token cost to get your detection events into SunGuide. The SunGuide translator is already built — so it's an activation, not a research project. You carry a known, defensible number in your bid.

3

Award

You

You win. No 200–400 consulting hours hiding in the integration line, because the integration is a product, not a custom build. Your margin is protected and your schedule is real.

4

Activation

We do this~2 days

We load the SunGuide translator onto the edge device at each detection point, map it to your RTMC and corridor, and validate the event types — wrong-way, incident, camera cue — against SunGuide's interface. Two days, because the hard part, the protocol decode, is already finished.

5

Acceptance

Together

Events flow to the RTMC: operator alarm, DMS trigger, Florida Highway Patrol notification — with the low false-alert behavior the district expects. Clears the SunGuide device-integration check.

6

Live & repeatable

You

Your wrong-way events are native in SunGuide. The next corridor — and the next authority — reuses the same translator. Every deployment after the first is just an activation: faster, cheaper, already proven.

What you get

A corridor that talks to the TMC — and a pattern that repeats

  • Wrong-way events native in SunGuide — supported messages, no custom engineering
  • A fixed, one-time cost you knew before you submitted the bid
  • Days to live, not months of buried consulting hours
  • A repeatable pattern across every Florida authority — the Turnpike, Central Florida Expressway, the districts — each new corridor just an activation
Size it

Wrong-way deployment — token estimate

Token-based, one-time. Each detection point is a fixed token cost; the SunGuide translator is already built, so most Florida deployments are activations, not new-protocol builds. Volume lowers the rate. No per-event metering, no monthly.

Deployment scope · one-time
2,500 tokens each · one-time, per ramp / location
25,000 tokens each · new state center · SunGuide already built = 0
2,500 tokens each · existing center, new district
250 tokens per hour · optional
Tokens needed
One-time investment
Cost per detection point
Effective rate
Per token at this volume
Your commitment level:
Token volumeRate / tokenVs. list
10,000 – 24,999
Single corridor of ramps
$0.955%
25,000 – 49,999
District-wide wrong-way program
$0.928%
50,000 – 149,999
Multi-district rollout
$0.9010%
150,000 – 499,999
Statewide program
$0.8020%
500,000+
National or OEM programs
$0.7228%

Start at 10,000 tokens. Buy more for a better rate, and stack purchases as you grow — two packs within 3 months combine and re-rate at the better tier.

Scope

Event data only. One direction. Clean.

The translator carries the detection event to the center. It never touches the financial or control layer.

What it touches — and what it never does

In scope

  • Wrong-way detection events
  • Confidence, direction, timestamp
  • Camera slew-to-cue / image reference
  • Alarm to the RTMC operator
  • Edge → center, one direction

Out of scope

  • Per-event metering or usage billing
  • Monthly or recurring fees
  • Control of signs / beacons (stays on the edge)
  • Any writeback to the field device
  • Tolling, payment, reconciliation
Wrong-way, into SunGuide
Tell us the authority and the ramp count.
We'll size it and show you exactly what reaches the RTMC.
One-time per detection point. Unlimited events. No monthly, no metering.
Let's talk See the full catalog
Dave Motheral · Traffic Authority · dave.motheral@traffic-authority.com